Bluegrasscoms Ltd.

Telesales & Aftersales

The most cost-effective way of increasing revenue.


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Why Bluegrasscoms?

From day one, Bluegrasscoms has had telesales as the centre of its activity. We believe using telemarketing to promote your business allows you to immediately gauge your customer's level of interest in your product or service.

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Growing sales through telesales & telemarketing

Expertise in telesales.

Expertise
in telesales.

Bluegrasscoms brings with it more than two decades of experience in the telesales arena. The company has built an excellent reputation for growing sales through the use of telephone contact, and as a result handles many important client accounts. Bluegrasscoms is an expert in this field, with specialist sales staff trained to ensure that all sales opportunities are maximised.

As well as sales and marketing activities, we can also provide a communications hub for national and regional networks, such as those for parts ordering. Bluegrasscoms can process and analyse parts requirements as they are raised, in turn ensuring an efficient, cost-effective and speedy response.

Increase revenue with telesales.

Increase
revenue with
telesales.

In the automotive business telesales and telemarketing is the most cost-effective means of increasing revenue. With traditional methods such as mailshots and advertising having largely reached saturation point, telephone contact has consistently been proven as the most cost-effective means of generating real sales growth in the aftermarket.

By taking the contact with workshops away from the dealer and placing it in the experienced hands of our sales teams, many vehicle manufacturers have already greatly increased their parts sales. As well as selling into the manufacturer’s existing network, Bluegrasscoms actively seeks new business for its clients, drawing on its unique knowledge of the aftermarket.

Our record proves it.

Our record
proves it.

Evidence of what Bluegrasscoms can achieve can be seen from the spectacular figures reported for the accounts held on behalf of well-known manufacturers. A return on investment in the order of at least 3:1 has been demonstrated in a number of cases.

This is only possible because Bluegrasscoms has a deep understanding of the marketplace, and also of what is necessary to grow incremental sales through direct contact with customers.



"A business has to be involving, it has to be fun, and it has to exercise your creative instincts."



Aftersales and lost sales rejuvenation

Making contact with customers

Making contact with customers

Through its telemarketing team Bluegrasscoms has the ability to focus on areas of revenue that might be lost to traditional dealer practices. This could involve following up on lost sales, or making contact with potential customers who have not responded to mailshot marketing.

Expert analysis rejuvenation

Expert analysis & rejuvenation

Following up on lost sales, and expert analysis of why they failed in the first place, can not only provide useful market intelligence, but in some cases can rejuvenate sales opportunities. Bluegrasscoms specialises in this kind of service.

Following up on mail marketing

Following up on mail marketing

Another area where we can help is in following up on mail marketing. While it is standard dealer practice to send out reminders to customers for servicing and inspections, many customers do not respond. Bluegrasscoms telesales specialists can win back many of these lost sales through direct contact with the customer.

A deep understanding of the marketplace

A deep understanding of the marketplace

A winning combination of our in-depth understanding of the marketplace and our industry-specific telesales/telemarketing expertise makes Bluegrasscoms uniquely positioned to enhance your efficiency. In addition, Bluegrasscoms helps to improve your customer satisfaction and above all, significantly grow your sales.

casestudy

Case Study:

Growing business through contact

Peugeot Citroën Trade Team


Problem:

Some idea of what Bluegrasscoms can achieve can be seen from the spectacular figures reported for the accounts held on behalf well-known manufacturers. A return on investment in the order of at least 3:1 has been demonstrated in a number of cases, and more in others. This is only possible because Bluegrasscoms has an in-depth understanding of the marketplace and also the necessity to grow incremental sales through direct contact with customers.

In order for Peugeot and Citroën to not only successfully compete in this more aggressive marketplace, but also to grow a profitable and sustainable activity, a new mind-set was needed to change the way they did business.

Solution:

In April 2013 the Peugeot and Citroën brands made two significant changes to their approach to trade part sales. Firstly, the two brands were marketed together with the launch of the Peugeot and Citroën trade team. Secondly, trade customers were provided with a single point of contact for all Peugeot and Citroën parts requirements.

Bluegrasscoms was successful in winning the contract to provide the new sales team behind this project. Our telesales team of 16 members are dedicated to serving the needs of a database of 10,000 customers. Highly trained and specialists in the field, the team focuses on providing excellent customer service and on growing incremental parts sales for the independent motor traders that are part of the programme.

Outcome:

Results from the first three quarters of the Peugeot and Citroën trade team have been extremely encouraging: 10,000 customers are registered as Trade Team Pro, with the aim of expanding that to 12,000 during 2014. Sales to these customers are up £2.4 million, representing an 11 per cent year-on-year growth. The objective for 2014 is to pass £31.6 million in sales to the Trade Team customers.