At Bluegrasscoms we are keen to support our local community, doing what we can to improve and maintain it. Sponsoring Grassroots sport is a fantastic way of doing this. Contributing to the upkeep of a local team is both inspiring for the employees of Bluegrasscoms and the participants and spectators of the sport.
RARFC helps people in the surrounding areas to stay fit and healthy and help to develop an individual’s talents. We all know how amazing a successful sporting career can be and we want to help make sure our area is as strong as possible in creating sporting talent. The club also brings people from the local community together and gives young people the opportunity to meet new friends from different backgrounds, expanding their horizons.
Bluegrasscoms are contributing to the funding of Reading Abbey RFC so it can keep its facilities and infrastructure as modern and up to date as possible. Our funds will help pay for administrative costs improving the smoothness with which the club is run and expanding its catchment area. Our funds will also help provide quality training equipment, such as tackle bags, as well as playing equipment, such as balls and kit. This will give the coaches the best chance of helping the club better itself whilst also helping the club maintain and improve its professional outlook.
The more notes you hit, the higher your score. Think you can take the Parts Throne?
Taking inspiration from the popular TV series, Bluegrasscoms Marketing have created Game of Parts; a game in which the user plays along to our Game of Parts theme tune with honking car horns, using the arrow keys on your keyboard… think Guitar Hero but better!
Built entirely in-house by Bluegrasscoms, the game is touch enabled for mobile devices, is simple, silly and a well made distraction whilst at your desk!
We are delighted to announce that we have taken over the management of the FCA approved Bodyshop programme.
Together - Vision, TLA and the Approved programme under one roof not only offers synergies in costs and investment but also gives the Brand one central point of contact.
We look forward to building a solid network designed to deliver the very highest standards that our end customers expect and deserve.
Bluegrasscoms are delighted to have been selected as the new Partner for the Opel Vauxhall European Trade Programme.
The programme adds to our current growth strategy for Europe and will offer our new partners the chance to benefit from our experience in the UK market which is still the most competitive space for service and maintenance parts.
Offering full programme management, marketing and communications support to increase parts sales we believe we have the right offer to do what’s important – sell more parts!
If you’d like to know more about how we can help your business grow – please contact us
Bluegrasscoms last night attended the annual British Bodyshop Awards 2017. Now in it's 6th year, the British Bodyshop Awards celebrates excellence within the industry and has quickly become established as the biggest and best awards ceremony within the accident repair industry. We were honoured to be a Diamond Partner at this years event, with guests from Ford and Fiat joining us for the evening. As always, ABP hosted a brilliant event! #BBA2017
At Bluegrasscoms we do things properly.
We work tirelessly to make sure the work we do for you is to the highest possible standard.
Whether you need marketing, data analysis,
digital or graphic design,
telesales or even business consultancy we will give you and your business our full attention.
Bluegrasscoms will be thorough from beginning to end. We will never have to use any meaningless business jargon as an excuse for shortcomings or as an attempt to make it seem we know what we are talking about.
This means Bluegrasscoms will never “drop the ball”, you will never have to “bite the bullet”, our telesales team will never just “touch base”, our designers will never “do more with less” and our data analysts will never give you “Ball park figures”.
This is the inspiration for our new ‘Let’s Not’ campaign, and our new t-shirts! Please pick one up next time you come in!
Bluegrasscoms marketing team have been working with Vauxhall Trade Club on their sponsorship of the Power Maxed Racing team for the 2017/18 Official BTCC race season.
Best of luck to the teams drivers, Senna Procotor and Tom Chilton! Photos taken at the season launch event at Donington Park on Thursday 16th March.
Bluegrasscoms prepare for a trip to Madrid for the start of PSA VISION European roll-out.
This morning Ford UK AWG members held their quarterly review meeting at Bluegrasscoms head office.
Let us take you on a journey…
Saturday 24th December - CLOSED
Sunday 25th - CLOSED
Monday 26th - CLOSED
Tuesday 27th - CLOSED
Wednesday 28th - 9.00am - 4.00pm
Thursday 29th - 9.00am - 4.00pm
Friday 30th - 9.00am - 4.00pm
Saturday 31st - CLOSED
Sunday 1st January - CLOSED
Monday 2nd January - CLOSED
Usual hours will resume Tuesday 3rd January 2017.
Adrian Mossop; Manager External Parts Sales & National Accounts at PSA Group, joined the Bluegrasscoms telesales team this morning, to hit the telephones with PSA Trade Team’s Black Friday deals!
VISION powered by Bluegrasscoms have sponsored ABP’s UK Body Repair Industry Yearbook 2016-2017. it’s been 10 years since the first Yearbook was published, which has gone from strength to strength and become widely known as the body repair industry ‘bible’ for facts, data and insightful analysis. VISION can be found alongside the ‘Independent Single Site Bodyshops’.
The Bluegrasscoms HQ have had a Pod Point electric car charging port fitted to the outside of the building.
Another step towards a greener Office!
Bluegrasscoms are delighted to announce the launch of their latest CRM package designed specifically for the automotive sector – Control Centre.
Why Control Centre?
The competitive landscape changes - this is an irrefutable fact in business. The competition sharpens up, they focus on what they’re good at, they reduce overheads and any disconnects in their business processes and they deliver on their strengths. They, generally, only have one job.
The manufacturers can’t necessarily do the same, they have to make cars. Which means that whether you are distributing purely via a franchised network or using multiple channels to get your products out there, there is one thing you must maintain and rely upon – Control. You need to trust your suppliers, their processes and their systems in order to Win in the marketplace.
Winners bring in experts.
Winners use the best solutions.
Winners take control.
In the spirit of Halloween, Bluegrasscoms teamed up in our departments to take part in a pumpkin carving competition. Teams were given 1 hour to be as creative as possible! Lucy from Telesales won with the below masterpiece!
Bluegrasscoms were featured in Autumn 2016 issue of ABP Club. As VISION prepares to go worldwide, we discuss how the business has grown in the last 18 months.
Bluegrasscoms are excited to announce that Ford Motor Company Limited will be collaborating with us, to roll out a Quarter 4 trade marketing and telesales campaign.
Following Ford’s implementation of VISION, the vehicle manufacturer will now be working with Bluegrasscoms to promote a series of trade parts offers via a multi-channel campaign.
Ford will benefit from Bluegrasscoms’ fully integrated marketing services, with a campaign that includes both print and electronic direct mail, supported by outbound calls for selected dealers made by our in-house telesales team.
As part of our offering for the Peugeot Citroën National Trade Team Conference 2016, Bluegrasscoms spent the week filming a series of interviews with Mark Boret of Fleetline Coachworks Limited and members of the VISION team to demonstrate the benefits of our bodyshop system.
The theme of the conference is ‘Full Throttle’. It will look at key areas of PSA’s Trade Parts strategy and how together, we can improve sales and performance with their parts programmes and continue the progress in the year ahead.
Bluegrasscoms are delighted to announce that Ford Motor Company Limited have signed up to a full VISION roll out.
VISION is an elegant solution that gives bodyshops one-stop access to genuine discounted parts from vehicle manufacturers. The ability to use these parts instead of those from aftermarket suppliers can increase the quality of the job, driving total loss avoidance to keep more vehicles on the road, and bring in more trade for the repair centre. VISION is now live with 13 leading vehicle manufacturers, totalling 64% of the vehicle parc. This collaboration with Ford UK represents an exciting addition to our existing prestigious portfolio of manufacturers on the VISION programme.
Expanding - in order to keep up with our growing customer demand we are looking to open a new office in The North putting us closer to our northern Bodyshop partners.
Once again Bluegrasscoms attended The British Bodyshop Awards 2016.
Now in its 5th year, the British Bodyshop Awards celebrates excellence within the industry and has quickly become established as the biggest and best awards ceremony within the accident repair industry.
This year the event was hosted by none other than national treasure, Zoe Ball.
It was a pleasure to be surrounded by so many of the industries most talented individuals.
As always, Bluegrasscoms could be found at the centre of the dance floor for most of the night!
Bring on next year!
Bluegrasscoms are hosting launch events for the new Nissan Trade Direct programme. The four events will be held at football stadiums up and down the country with the first at Reading’s Madejski Stadium, followed by The Stadium of Light, Sunderland and the Etihad Stadium, Manchester.
The event will introduce the new programme standards, new core stock part list, ‘strategies for success’ training course and a question and answer session.
Bluegrasscoms have launched the brand new Vauxhall App to the Trade dealers. This was designed and created by our team of in-house Developers.
The app is being continuously developed to make it a better product.
The Vauxhall Trade Club sales team are now also using Bluegrasscoms own CRM system to make calls and this is proving to be a great success. This system will enable us to feed information directly to the App to create a seamless flow of information throughout the Vauxhall network.
Bluegrasscoms exhibited at the Auto Body and Motor Claims Expo 2016 on March 16th and 17th. The Auto Body & Motor Claims Trade Show is the largest and most comprehensive car repair and claims event staged in Britain. It caters for anyone involved in the auto body and motor insurance claims sectors. The event took place at EventCity Manchester.
Bluegrasscoms representatives demonstrated and explained our industry leading software VISION at our exhibition stand, complete with an explainer video created by our in-house motions graphic designer. (VISION Explainer Video) The event allowed us to promote VISION and its many benefits.
The show was an overall great success for Bluegrasscoms and we would like to thank the Auto Body & Motor Claims Expo for allowing us to be part of a fantastic trade show. We look forward to next year!
Bluegrasscoms enjoyed watching the fantastic England v Wales rugby match this weekend. Thank you to the representatives from PSA and Vauxhall UK that attended the hospitality event. The event provided an amazing atmosphere and a great result as England
went on to win the match 25-21 resulting in England winning the Six Nations 2016.
Bluegrasscoms are thrilled to announce that we have been awarded a new contract with Nissan GB to develop a full Trade programme with them, ensuring that Nissan GB and their dealer network are able to service the growing requirements for Nissan parts within the UK aftermarket.
We are enormously proud that we have been successful in our tender to takeover and develop the running of the Nissan Trade Programme, commencing April 2016.
Nissan is a hugely popular and growing brand within the UK market due to their stylish and clearly successful range of vehicles. As their market share has grown, the requirement for parts has equally increased.
Bluegrasscoms will be managing the programme in its entirety, to produce more sales for the programme.
This represents a very exciting time in the development of the Nissan Trade Programme as we look forward to the challenge of building a programme that delivers growth over the next few years.
ABP (Auto Body Professional) Spring Issue, should be landing with subscribers this week, in which you can find an advert for VISION. Why risk fitting non-genuine parts? VISION is an elegant solution that gives body shops one-stop access to genuine discounted
parts from vehicle manufacturers. To find out more information about our innovative bodyshop system, please visit: www.vision-bluegrasscoms.com
From 2016 Bluegrasscoms are now able to offer ‘Field Sales’ as one of our many bespoke solutions. The role of our Field Sales teams will be to work with dealers on site to fundamentally improve their current systems and increase sales. Like all Bluegrasscoms
employees, the recruits are hand pick teams based on their previous automotive experience.
Please see below our official office hours over the Christmas and New Year period.
Thursday 24th December - 8.00am - 12.30pm
Friday 25th - CLOSED
Saturday 26th - CLOSED
Sunday 27th - CLOSED
Monday 28th - CLOSED
Tuesday 29th - 9.00am - 5.00pm
Wednesday 30th - 9.00am - 5.00pm
Thursday 31st - 8.00am - 12.30pm
Friday 1st January - CLOSED
Usual hours will resume Monday 4th January 2016.
Merry Christmas and a Happy New Year!
Many thanks for your business this year. We look forward to continue working with you in 2016.
Best wishes from the Bluegrasscoms team.
Last week our two resident Digital and Web Designers, Guy and Tom attended a course in Bristol held by The Web Design Academy.
It was an intensive one-day course, covering the absolute essentials of search engine optimisation. Having already got a basic understanding about SEO, they were set for detailed discussions and exercises using real-world examples. The aim was about optimising your online presence and uncovering the secrets of ranking high on search engines. After a long Google filled day, Tom had this to say 'It was very full on and covered everything that we needed to apply into our own online platforms!’
We look forward to them putting their new found knowledge into action in the coming weeks!
We've signed up to “Get The World Moving”! For 100 days, hundreds of thousands of employees compete to improve both their physical and psychological health.
21 Bluegrasscoms employees have formed THREE teams to track their activity and work towards a daily target of 10,000 steps.
The leading team has racked up a huge 1,184 miles so far (see map!). With 47 days to go, can the other two teams bring it back?
Bluegrasscoms telesales team this month commence Autumn/Winter telesales campaigns.
Vauxhall Trade Club’s P4 campaign, running until December. The team will be contacting 12,000 customers during this period. The campaign focuses on getting prepared for Winter, with Trade Club batteries and genuine Antifreeze offers.
Renault telesales campaign is running until the end of October, promoting locked prices on cambelt kits. The campaign sees the introduction of price reductions of up to 34%.
If you have any enquiries about either of these campaigns, or would like to discuss Bluegrasscoms running your own telesales campaign, don’t hesitate contacting Bluegrasscoms’ Chief Sales Officer, Marc Russell.
Representatives from Bluegrasscoms will be attending this years exhibition and awards taking place on 24th September. We are also pleased to welcome to our table for the evenings events Martin Kerr, Jamie Cormack and Mathilde Jeakings on behalf of Nissan
and Leonie Douglas from PSA Peugeot Citroën.
The Roaring ‘20s is the theme for 2015, giving delegates a chance to suit up and enjoy the company of their peers in an atmosphere of refined class and uncontainable enjoyment. The daytime Event, featuring interactive stands from exhibitors covering all aspects of the market, will once again be free for bodyshops, insurance companies, vehicle manufacturers and work providers who pre-book.
The bodyshop Awards, still the industry’s only independent accolades, are returning to recognise the best and brightest in the industry.
Our bodyshop system; Vision is featured in the latest Summer issue of Auto Body Professional, released this week. Keen to get Vision installed for free in your bodyshop? Contact the team today (0844 247 3577) to find out how!
This morning the telesales team will commence the calling for the latest Vauxhall campaign. The calls will run for the remainder of quarter 2 and will focus on dormant customers for over 80 retailers (5500 calls in total). The aim of the calls are to re-engage the customers with the network whilst promoting the special offer pricing on 5w/30 oils.
Last week we attended ABP's annual British Bodyshop Awards. The night was hosted at Battersea Evolution. The event brings together major insurers, accident and claims management companies, vehicle manufacturers and independent bodyshop networks to recognise
and award their highest performers.
To continue the high level of hosting of Rob Brydon, Clare Balding and Gabby Logan, this year was hosted by another high profile celebrity, Fiona Bruce! As usual, a brilliant night was had by all that attended. We were privileged to be joined on our table by Leonie Douglas of Peugeot Citroen and Benoit LePage from Renault.
Our innovative bodyshop system; Vision, also sponsored this years Victorian style games and food carts that kicked off after the award ceremony.
As of 1.00pm on Friday 8th May 2015, we will be closed for the rest of the afternoon whilst we relocate to our new Head Office.
Our new Head Office address is: Construction House, Winchester Road, Burghclere, Newbury RG20 9EQ
Business will resume as normal on Monday 11th May at 8.00am.
All emails, calls, faxes, etc will be responded to as soon as possible upon our return.
Thank you for your cooperation during this time.
The move to our new offices is in progress, we are on track to be fully moved in and business will resume as normal on Monday 11th May at 8.00am.
Our new Head Office address is: Construction House, Winchester Road, Burghclere, Newbury RG20 9EQ
Please see below Bluegrasscoms official office hours over the May Bank Holiday weekend.
Our new Head Office address is: Construction House, Winchester Road, Burghclere, Newbury RG20 9EQ
Saturday 2nd – CLOSED
Sunday 3rd – CLOSED
Monday 4th – CLOSED
Tuesday 5th – 8.00am – 5.30pm
This afternoon the telesales team commence Renault’s Service Exchange Parts Awareness campaign.
The campaign runs April-May 2015 for 21 days.
It includes products such as: injection pumps, air-con pumps and starters. All Renault Service Exchange parts are certified Genuine Parts and they come with the same warranty, regardless of mileage.
This is a new role within a fun, professional team and an exciting opportunity to help drive our rapidly growing creative business forward. The correct person will be goal oriented, possess exceptional attention to detail, and
have outstanding interpersonal skills. They must have a genuine passion for SEO and overall Internet marketing; this is a new role with real scope to make it your own.
To see the full SEO/Social Media Executive job description, head over to our ‘Work for Us‘ page.
Please see below Bluegrasscoms official office hours over the Easter Bank Holiday weekend.
Friday 3rd – CLOSED
Saturday 4th – CLOSED
Sunday 5th – CLOSED
Monday 6th – CLOSED
Tuesday 7th – 8.00am – 5.30pm
Bluegrasscoms have recently purchased a new Head Office. This modern 2 storey office building is located just outside Newbury. We are currently renovating the property ready for the big move! We will update you with a moving date in the near future.
Vauxhall UK launched a National Oil Campaign to sell 10w/40 Oil. Bluegrasscoms contacted over 6,000 IMT’s to promote oil sales.
We have taken the existing customer database from this TPS Centre, we contact the garage and establish the number of mechanics and number of ramps and % of the business that is relevant to the specific VM.
These 3 simple bits of data allow us to establish the exact potential spend for each account.
This in turn can then be used to assess whether the Centre is performing and clearly highlights the areas of opportunity.